As publications around the country closed or reduced staff, Crikey reached out to readers to subscribe and support independent its local journalism.

In June 2020, the publication lowered its paywall and launched a new “choose what you pay” campaign. Pris proposed a short video series produced for social media, featuring journalists explaining either a story they wrote or a section of the news site for which they were responsible.

The idea was to humanise the publication and prove the value of a subscription by giving readers a glimpse into the hard work and passion that goes into each article.